2 out of 3 SKUs lack sufficient On-Hand inventory across the South Trade Area to meet the break-even volume requirement.
Historical data shows a 20% discount on Jameson heavily shifts volume away from Jack Daniels (-12%).
Similar promotion run in Q3 2023 yielded an actual lift of +42% (Short of the 68% required today).
| UPC | Product Name | Unit Cost | Reg Retail | Promo (20%) | Base Vol/Wk | BE Vol/Wk | Req Lift % | Current SOH | Inv. Status |
|---|---|---|---|---|---|---|---|---|---|
| 080432500101 | Jameson Whiskey 50ml | $1.20 | $2.99 | $2.39 | 850 | 1,277 | +50.2% | 1,500 | OK |
| 080432500125 | Jameson Whiskey 200ml | $4.50 | $9.99 | $7.99 | 420 | 660 | +57.1% | 450 | OOS RISK |
| 080432500149 | Jameson Whiskey 375ml | $8.00 | $15.99 | $12.79 | 210 | 350 | +66.7% | 180 | OOS RISK |
| Aggregate Totals (South Area) | 1,480 | 2,287 | +54.5% | 2,130 | |||||